Mixed media reality retrieval of differentially-weighted links

ABSTRACT

An MMR system for publishing comprises a plurality of mobile devices, an MMR gateway, an MMR matching unit and an MMR publisher integrated into a network with an advertiser, an ad broker, and an MMR service bureau. The MMR matching unit receives an image query from the MMR gateway and sends it to one or more of the recognition units to identify a result including a document, the page and the location on the page. The MMR service bureau uses the result to retrieve advertising or other links associated with the location on the page. The list of results and links are sent back to the MMR gateway for presentation on the mobile device. The present invention also includes a number of novel methods including a differentially weighting links associated with an MMR document.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation-in-part of U.S. patent application Ser. No. 11/461,017, titled “System And Methods For Creation And Use Of A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,279, titled “Method And System For Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,286, titled “Method And System For Document Fingerprinting Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,294, titled “Method And System For Position-Based Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,300, titled “Method And System For Multi-Tier Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,126, titled “Integration And Use Of Mixed Media Documents,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,143, titled “User Interface For Mixed Media Reality,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,268, titled “Authoring Tools Using A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,272, titled “System And Methods For Creation And Use Of A Mixed Media Environment With Geographic Location Information,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,064, titled “System And Methods For Portable Device For Mixed Media System,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,075, titled “System And Methods For Use Of Voice Mail And Email In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,090, titled “System And Method For Using Individualized Mixed Document,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,037, titled “Embedding Hot Spots In Electronic Documents,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,085, titled “Embedding Hot Spots In Imaged Documents,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,091, titled “Shared Document Annotation,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,095, titled “Visibly-Perceptible Hot Spots In Documents,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/466,414, titled “Mixed Media Reality Brokerage Network and Methods of Use,” filed Aug. 22, 2006; U.S. patent application Ser. No. 11/461,147, titled “Data Organization and Access for Mixed Media Document System,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,164, titled “Database for Mixed Media Document System,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,024, titled “Triggering Actions With Captured Input In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,032, titled “Triggering Applications Based On A Captured Text In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,049, titled “Triggering Applications For Distributed Action Execution And Use Of Mixed Media Recognition As A Control Input,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,109, titled “Searching Media Content For Objects Specified Using Identifiers,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/827,530, titled “User Interface For Three-Dimensional Navigation,” filed Jul. 11, 2007; U.S. patent application Ser. No. 12/060,194, titled “Document-Based Networking With Mixed Media Reality,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/059,583, titled “Invisible Junction Feature Recognition For Document Security Or Annotation,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/060,198, titled “Document Annotation Sharing,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/060,200, titled “Ad Hoc Paper-Based Networking With Mixed Media Reality,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/060,206, titled “Indexed Document Modification Sharing With Mixed Media Reality,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/121,275, titled “Web-Based Content Detection In Images, Extraction And Recognition,” filed May 15, 2008; U.S. patent application Ser. No. 11/776,510, titled “Invisible Junction Features For Patch Recognition,” filed Jul. 11, 2007; U.S. patent application Ser. No. 11/776,520, titled “Information Retrieval Using Invisible Junctions and Geometric Constraints,” filed Jul. 11, 2007; U.S. patent application Ser. No. 11/776,530, titled “Recognition And Tracking Using Invisible Junctions,” filed Jul. 11, 2007; and U.S. patent application Ser. No. 11/777,142, titled “Retrieving Documents By Converting Them to Synthetic Text,” filed Jul. 12, 2007; U.S. patent application Ser. No. 11/624,466, titled “Synthetic Image and Video Generation from Ground Truth Data,” filed Jan. 18, 2007; U.S. patent application Ser. No. 12/210,511, titled “Architecture For Mixed Media Reality Retrieval Of Locations And Registration Of Images,” filed Sep. 15, 2008; U.S. patent application Ser. No. 12/210,519, titled “Automatic Adaption Of An Image Recognition System To Image Capture Devices,” filed Sep. 15, 2008; U.S. patent application Ser. No. 12/210,532, titled “Computation Of A Recognizability Score (Quality Predictor) For Image Retrieval,” filed Sep. 15, 2008; and U.S. patent application Ser. No. 12/210,540, titled “Combining Results Of Image Retrieval Processes” filed Sep. 15, 2008; all of which are incorporated by reference herein in their entirety.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The invention relates to techniques for creating a mixed media document that is formed from at least two media types, and more particularly, to registering an image and other data in a Mixed Media Reality (MMR) system that uses printed media in combination with electronic media to retrieve mixed media documents and associated advertisements.

2. Background of the Invention

Document printing and copying technology has been used for many years in many contexts. By way of example, printers and copiers are used in commercial office environments, in home environments with personal computers, and in document printing and publishing service environments. However, printing and copying technology has not been thought of previously as a means to bridge the gap between static printed media (i.e., paper documents), and the “virtual world” of interactivity that includes the likes of digital communication, networking, information provision, advertising, entertainment and electronic commerce.

Printed media has been the primary source of communicating information, such as newspapers and advertising information, for centuries. The advent and ever-increasing popularity of personal computers and personal electronic devices, such as personal digital assistant (PDA) devices and cellular telephones (e.g., cellular camera phones), over the past few years has expanded the concept of printed media by making it available in an electronically readable and searchable form and by introducing interactive multimedia capabilities, which are unparalleled by traditional printed media.

Unfortunately, a gap exists between the electronic multimedia-based world that is accessible electronically and the physical world of print media. For example, although almost everyone in the developed world has access to printed media and to electronic information on a daily basis, users of printed media and of personal electronic devices do not possess the tools and technology required to form a link between the two (i.e., for facilitating a mixed media document).

Moreover, there are particular advantageous attributes that conventional printed media provides such as tactile feel, no power requirements, and permanency for organization and storage, which are not provided with virtual or digital media. Likewise, there are particular advantageous attributes that conventional digital media provides such as portability (e.g., carried in storage of cell phone or laptop) and ease of transmission (e.g., email).

One particular problem is that a publisher cannot allow access to electronic versions of content using printed versions of the content. For example, for the publisher of a newspaper there is no mechanism that allows its users who receive the printed newspaper on a daily basis to use images of the newspaper to access the same online electronic content as well as augmented content. Moreover, while the publisher typically has the content for the daily newspaper in electronic form prior to printing, there currently does not exist a mechanism to easily migrate that content into an electronic form with augmented content.

A second problem is that the above difficulties have led to further difficulties associated with advertising linked to electronic media and defining when and how to display such advertising.

For these reasons, a need exists for techniques, methods and systems that enable the use of mixed media reality systems in the area of mass media printed publishing.

SUMMARY OF THE INVENTION

The present invention overcomes the deficiencies of the prior art with an MMR system for use in publishing, e.g., of books, magazines, and newspapers, in conjunction with advertising. The MMR system is particularly advantageous because it provides an automatic mechanism for a publisher to register images and content with the MMR system and an advertising broker to associate ads with the content. The MMR system for is also advantageous because it has a unique architecture adapted to respond to image queries formed of image portions or pages of a printed publication.

In one embodiment, the MMR system for integrating publishing and advertising comprises a plurality of mobile devices, a computer, an MMR gateway, an MMR matching unit, and an MMR publisher, as well as a brokerage network integrating the publisher with an advertiser an ad broker, and an MMR service bureau. The brokerage network optionally includes an MMR clearinghouse and/or one or more content providers. The mobile devices are communicatively coupled to the MMR gateway to send retrieval requests including image queries and other contextual information. The MMR gateway is able to couple to hundreds if not thousands of mobile computing devices and service their retrieval requests. The MMR gateway is also communicatively coupled to a computer for administration and maintenance on the MMR gateway and running business applications. In one embodiment, the MMR gateway processes retrieval requests from mobile devices and performs user authentication, accounting, analytics and other communication and then generates an image query that is passed on to the MMR matching unit. The MMR matching unit includes a dispatcher, a plurality of recognition units and index tables as well as an image registration unit. The MMR matching unit receives an image query from the MMR gateway and sends it to one or more of the recognition units to identify a result including a document, the page and the location on the page corresponding to the image query. The result serves as input for retrieval of advertising or other links associated with the document and location, which links are returned to the mobile device along with the recognition results via the MMR gateway. The image registration unit of the MMR matching unit is also coupled to the MMR publisher to receive new content, to the ad broker to receive new advertising and associations of advertising with the content, leading to updating the index tables of the MMR matching unit accordingly.

The present invention also includes a number of novel methods including a method for differentially weighting links associated with an MMR document.

The features and advantages described herein are not all-inclusive and many additional features and advantages will be apparent to one of ordinary skill in the art in view of the figures and description. Moreover, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and not to limit the scope of the inventive subject matter.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention is illustrated by way of example, and not by way of limitation in the figures of the accompanying drawings in which like reference numerals are used to refer to similar elements.

FIGS. 1A and 1B are block diagrams of embodiments of system mixed media reality retrieval and advertising brokerage in accordance with the present invention.

FIG. 2A is a block diagram of a first embodiment of a mobile device, network and MMR gateway configured in accordance with the present invention.

FIG. 2B is a block diagram of a second embodiment of a mobile device, network and MMR gateway configured in accordance with the present invention.

FIGS. 2C-2H are block diagrams of various embodiments of a mobile device plug-in, MMR gateway and MMR matching unit showing various possible configurations in accordance with the present invention.

FIG. 3 is a block diagram of an embodiment of an MMR gateway in accordance with the present invention.

FIG. 4A is a block diagram of a first embodiment of a MMR matching unit in accordance with the present invention.

FIG. 4B is a block diagram of a second embodiment of the MMR matching unit in accordance with the present invention.

FIG. 5 is a block diagram of an embodiment of a dispatcher in accordance with the present invention.

FIG. 6A is a block diagram of a first embodiment of an image retrieval unit in accordance with the present invention.

FIG. 6B is a block diagram of a second embodiment of the image retrieval unit in accordance with the present invention.

FIG. 7 is a block diagram of an embodiment of a registration unit in accordance with the present invention.

FIG. 8 is a block diagram of an embodiment of an MMR publisher in accordance with the present invention.

FIG. 9 is a flowchart of an embodiment of a method for retrieving a document and location from an input image in accordance with the present invention.

FIG. 10 is a flowchart of a method for registering an image with the MMR matching unit in accordance with embodiments of the present invention.

FIG. 11 is one embodiment of a block diagram of the MMR service bureau in accordance with the present invention.

FIG. 12 is a block diagram showing one embodiment a conceptual organization of a hotspot database in accordance with the present invention.

FIG. 13 is a block diagram showing one embodiment of the link retriever in accordance with the present invention.

FIG. 14 is a flowchart illustrating a method of differentially weighting links from an MMR document according to one embodiment of the present invention.

FIG. 15 shows a captured image and corresponding recognition result page in accordance with the present invention.

FIG. 16 shows the recognition result page of FIG. 15 segmented into zones in accordance with one embodiment of the present invention.

FIG. 17 shows the three overlapping zones from FIG. 15 in accordance with one embodiment of the present invention.

FIG. 18 shows the zones of FIG. 16 with an exemplary set of associated overlap preferences, non-overlap preferences, and the relative distances from the image query location in accordance with the present invention.

FIGS. 19A and 19B show one embodiment of continuous and discrete forms of a page neighborhood function in accordance with the present invention.

FIG. 20 is a flowchart showing a method for associating advertising content with MMR documents according to one embodiment of the present invention.

DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS

An architecture for a mixed media reality (MMR) system 100 capable of receiving the query images and returning document pages and location as well as receiving images, hot spots and other data and adding such information to the MMR system is described. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the invention. It will be apparent, however, to one skilled in the art that the invention can be practiced without these specific details. In other instances, structures and devices are shown in block diagram form in order to avoid obscuring the invention. For example, the present invention is described in one embodiment below with reference to use with a conventional mass media publisher, in particular a newspaper publisher. However, the present invention applies to any type of computing system and data processing in which multiple types of media including electronic media and print media are used.

Reference in the specification to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the invention. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment. In particular the present invention is described below in the context of two distinct architectures and some of the components are operable in both architectures while others are not.

Some portions of the detailed descriptions that follow are presented in terms of algorithms and symbolic representations of operations on data bits within a computer memory. These algorithmic descriptions and representations are the means used by those skilled in the data processing arts to most effectively convey the substance of their work to others skilled in the art. An algorithm is here, and generally, conceived to be a self consistent sequence of steps leading to a desired result. The steps are those requiring physical manipulations of physical quantities. Usually, though not necessarily, these quantities take the form of electrical or magnetic signals capable of being stored, transferred, combined, compared, and otherwise manipulated. It has proven convenient at times, principally for reasons of common usage, to refer to these signals as bits, values, elements, symbols, characters, terms, numbers or the like.

It should be borne in mind, however, that all of these and similar terms are to be associated with the appropriate physical quantities and are merely convenient labels applied to these quantities. Unless specifically stated otherwise as apparent from the following discussion, it is appreciated that throughout the description, discussions utilizing terms such as “processing” or “computing” or “calculating” or “determining” or “displaying” or the like, refer to the action and processes of a computer system, or similar electronic computing device, that manipulates and transforms data represented as physical (electronic) quantities within the computer system's registers and memories into other data similarly represented as physical quantities within the computer system memories or registers or other such information storage, transmission or display devices.

The present invention also relates to an apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes, or it may comprise a general-purpose computer selectively activated or reconfigured by a computer program stored in the computer. Such a computer program may be stored in a computer readable storage medium, such as, but is not limited to, any type of disk including floppy disks, optical disks, CD-ROMs, and magnetic-optical disks, read-only memories (ROMs), random access memories (RAMs), EPROMs, EEPROMs, magnetic or optical cards, or any type of media suitable for storing electronic instructions, each coupled to a computer system bus.

Finally, the algorithms and displays presented herein are not inherently related to any particular computer or other apparatus. Various general-purpose systems may be used with programs in accordance with the teachings herein, or it may prove convenient to construct more specialized apparatuses to perform the required method steps. The required structure for a variety of these systems will appear from the description below. In addition, the present invention is described without reference to any particular programming language. It will be appreciated that a variety of programming languages may be used to implement the teachings of the invention as described herein.

System Overview

FIGS. 1A and 1B show embodiments of a MMR system 100 in accordance with the present invention. The MMR system 100 a shown in FIG. 1A comprises a plurality of mobile devices 102 a-102 n, an MMR gateway 104, an MMR matching unit 106, an MMR publisher 108, a computer 110, an advertising broker 112, and an advertiser 114. Optionally, the MMR system 100 a also may include an MMR clearinghouse 116. FIG. 1B shows another embodiment of a MMR system 100 b, which includes an MMR service bureau 120, and optionally a content provider/copyright holder 118. In other embodiments, a combination of the systems 100 shown in FIGS. 1A and 1B may be used.

The present invention provides an MMR system 100 for use in publishing, e.g., of newspapers, magazines, books, or other publications. The MMR system 100 for publishing is particularly advantageous because it provides an automatic mechanism for a publisher to register images and content with the MMR system 100, and allows for placement of advertising associated with the images and content. The MMR system 100 for publishing also is advantageous because it has a unique architecture adapted to respond to image queries formed of image portions or pages of printed media.

One or more mobile devices 102 are communicatively coupled by signal line 132, to the MMR gateway 104 to send a “retrieval request.” A retrieval request includes one or more of “image queries,” other contextual information, and metadata. In one embodiment, an image query is an image in any format, or one or more features of an image. Examples of image queries include still images, video frames, and sequences of video frames. The mobile devices 102 are mobile phones including a camera to capture images. It should be understood that the MMR system 100 will be utilized by hundreds or even millions of users that receive a traditional publication such as a daily newspaper. Thus, even though only a single mobile device 102 is shown, those skilled in the art will appreciate that the MMR gateway 104 may be simultaneously coupled to, receive, and respond to retrieval requests from numerous mobile devices 102. Alternate embodiments for the mobile devices 102 are described in more detail below with reference to FIGS. 2A and 2B.

As noted above, the MMR gateway 104 is able to couple to hundreds if not millions of mobile computing devices 102 and service their retrieval requests. The MMR gateway 104 also is communicatively coupled to the computer 110 by signal line 130 for administration and maintenance of the MMR gateway 104 and running business applications. In one embodiment, the MMR gateway 104 creates and presents a web portal for access by the computer 110 to run business applications as well as access logs of use of the MMR system 100. The computer 110 can be any conventional computing device such as a personal computer. The main function of the MMR gateway 104 is processing retrieval requests from the mobile devices 102 and returning recognition results back to the mobile devices 102. In one embodiment, the recognition results include one or more of a Boolean value (true/false) and if true, a page ID and a location on the page. In other embodiments, the recognition results also include one or more from the group of actions, a message acknowledging that the recognition was successful (or not), and consequences of that decision, such as the sending of an email message, a document, actions defined within a portable document file, addresses such as URLs, binary data such as video, information capable of being rendered on the mobile device 102, menus with additional actions, raster images, image features, etc. The MMR gateway 104 processes received retrieval requests by performing user authentication, accounting, analytics, and other communication. The MMR gateway 104 also generates image query and recognition parameters from the retrieval request, and passes them on to the MMR matching unit 106 via signal line 134. Embodiments and operation of the MMR gateway 104 are described in greater detail below with reference to FIG. 3.

The MMR matching unit 106 receives the image query from the MMR gateway 104 on signal line 134 and sends it to one or more of recognition units to identify a result including a document, page, and location on the page corresponding to the image query, referred to generally throughout this application as the “retrieval process.” The result is returned from the MMR matching unit 106 to the MMR gateway 104 on signal line 134. In addition to the result, the MMR matching unit 106 may also return other related information such as hotspot data, including advertising content. The MMR matching unit 106 also includes components for receiving new content and updating and reorganizing index tables used in the retrieval process. The process of adding new content to the MMR matching unit 106 is referred to generally throughout this application as the “registration process.” In one embodiment, the MMR matching unit 106 is coupled to the output of the MMR publisher 108 via signal lines 138 and 140 to provide new content used to update index tables of the MMR matching unit 106. In alternate embodiment, the MMR publisher 108 is coupled to the MMR gateway 104 by signal line 138 and the MMR gateway 104 is in turn coupled by signal line 136 to the MMR matching unit 106. In this alternate environment, MMR gateway 104 extracts augmented data such as hotspot information, stores it and passes the images, page references and other information to the MMR matching unit 106 for updating of the index tables. Various embodiments of the MMR matching unit 106 and its components are described in more detail below with reference to FIG. 4A-7.

The MMR publisher 108 includes a conventional publishing system used to generate newspapers or other types of periodicals. In one embodiment, the MMR publisher 108 also includes components for generating additional information needed to register images of printed documents with the MMR system 100. The information provided by the MMR publisher 108 to the MMR matching unit 106 includes an image file, bounding box data, hotspot data, and a unique page identification number. In one exemplary embodiment, this is a document in portable document format by Adobe Corp. of San Jose, Calif. and bounding box information. The publisher 108 also may provide information about the hierarchical structure associated with a publication, e.g., what documents are in the collection, what pages are in each document, and what zones are on each page, as well as a neighborhood preference function for pages and/or documents for publications typically read in a specific order. An embodiment for the MMR publisher 108 is described in more detail below with reference to FIG. 8.

In some embodiments, MMR system 100 includes an MMR brokerage network (shown as by dotted line 122 in FIG. 1B) including one or more advertisers 114, an ad broker 112, an MMR service bureau 120, and optionally an MMR clearinghouse 116 and/or one or more content providers/copyright holders 118. The MMR brokerage network 122 allows these entities to interact to provide a unified point of business access for an advertiser 114 or publisher 108 who wants to add MMR functionality to a document. More specifically, the MMR technology may be used to provide advertising associated with documents and MMR hotspots.

The high level operation of the MMR brokerage network 122 is as follows. When an advertiser 114 wants to promote a particular product or service using MMR, they obtain professional assistance from the broker 112. The broker 112 advises the advertiser 114 on what documents and ad placements are most likely to create the click-thru desired, and then connects the recommended targeted documents to the advertising content. The broker 112 performs periodic studies to determine what documents are most appropriate for generating different kinds of click-thru. The broker 112 includes systems (described below) for allocating an advertising budget to appropriate MMR campaigns and verifying that the budget flows to an MMR Service Bureau 120. The job of the broker 112 is to provide expert guidance in formulating an MMR “advertising campaign,” and performing the logistics of implementing the campaign.

The advertiser 114 is coupled via signal line 144 to the broker 112. The signal line 144 represents interaction between the advertiser 114 and the broker 112, which may require an electrical coupling and/or a human interface. Signal line 144 allows information to be transferred between these two entities. In particular, documents and electronic data to be associated with a particular hotspot are provided by the advertiser 114 and sent to the broker 112. Further, the broker 112 provides to the advertiser 114 advice or recommendations about with which hotspots or content to associate the broker's advertisements. The recommendations provided by the broker 112 can be static or dynamic and may be part of a larger advertising campaign. For static linking, the information provided by the advertiser 114 is linked to particular content for a relatively long period of time. For dynamic linking, the information provided by the advertiser 114 changes often and can be linked at different times to different content and can be associated with that content relatively short periods of time and may transition to association with other content on a minute, hourly, daily, or monthly basis in accordance with the advertising campaign as defined by the broker 112. Finally, the advertiser 114 can provide to the broker 112 information regarding the payment for the advertising such as a credit card number and authorization, a bank account and authorization or other similar mechanism.

The broker 112 is also coupled to the MMR Service Bureau 120 and the MMR clearinghouse 116, if present. The broker 112 is adapted to create and design advertising campaigns that link content provided by advertisers 114 with MMR documents and hotspots. More particularly, the broker 112 determines which documents to associate advertisements with, when to associate advertisements with those documents, and how to associate advertisements with those documents. The association with MMR documents may be derived from existing models and is preferably optimized to achieve the end result desired by the advertiser 114. For example, the advertising may be directed to establish customer recognition of a brand, to generate sales of the product, to distribute information about a product, or to establish goodwill in the minds of the consumer. For each of these different goals, the broker 112 may use different hotspots and different methodologies. In addition to establishing a model for the advertising campaign, the broker 112 also optimizes the advertising campaign for maximum effectiveness, for example, by assigning overlap and non-overlap preferences for zone-, page-, document-, and collection-level links to advertising content. Finally, the broker 112 also specifies an economic model under which compensation will be provided to the original content owner. In order provide this functionality, the broker 112 is coupled via signal line 146 to an MMR clearinghouse 116, or directly to the MMR Publisher 108 or other content provider/copyright holder 118. Using this signal line 146, the MMR broker 112 interacts and negotiates with the MMR clearinghouse 116 to establish or create a charging and revenue distribution model. The broker 112 is also coupled to the MMR service bureau 120 via signal line 138. Signal line 138 allows interaction between the broker 112 and the MMR service bureau 120 to design the advertising campaign including specifying which hotspots will be associated with which content from the advertiser 114, as well as the revenue model for such associations. Signal line 138 provides a transfer mechanism by which the broker 112 can send data and the charging and revenue distribution model to the MMR service bureau 120.

The broker 112 further may include functionality for providing an interface to the advertiser, managing auctions for the right to associate MMR advertisements with printed content or linking MMR content to a printed advertisement, logo, or other printed content, storing and accessing campaign models and templates and revenue distribution models, identifying and optimizing combinations of documents and electronic data, transfer of documents, hot spot definitions, and electronic data to the MMR service bureau 120, and content licensing according to various embodiments.

The MMR service bureau 120 is coupled to the broker 112 and the MMR clearinghouse 116 (if present). The MMR service bureau 120 is also coupled by a signal mechanism, e.g., signal line 132, to one or more mobile devices 102. The MMR service bureau 120 preferably includes an MMR database and is responsive to requests from the mobile device 102. The MMR service bureau 120 also performs user authentication, hotspot design, revenue collection allocation, and MMR analytics. These functions are described in more detail below with reference to MMR gateway 104 in conjunction with FIG. 3. As shown in FIG. 1B, one or more aspects of the MMR service bureau 120 may be housed in, and their functionalities performed, by MMR gateway 104 and MMR matching unit 106. The service bureau 120 is the system responsible for interacting with the mobile device 102 in accordance with the interaction designed and specified by the broker 112. In one embodiment, the service bureau 120 may be part of other systems such as telecommunication systems that provide and have existing infrastructure for charging users on an individual use or monthly basis similar to how users are currently charged for text messaging and data services. While FIG. 1B illustrates only a single MMR service bureau 120, those skilled in the art will recognize that there may be a plurality of MMR service bureaus 120 each owning and controlling and serving different content. Each of the plurality of MMR service bureaus 120 could also be coupled to the other service bureaus 120 by a backend network (not shown) to facilitate the transfer of hotspots and MMR documents as well as proliferate advertising campaigns.

Referring now also to FIG. 11, the MMR service bureau 120 is described in greater detail. As shown above for FIGS. 1A and 1B, certain aspects of the MMR service bureau 120 may be contained within MMR gateway 104 and/or MMR matching unit 106. In one embodiment, the MMR service bureau 120 preferably comprises a hotspot design service 1102, an authentication module 1104, an MMR content delivery module 1106, a revenue collection and allocation module 1108, an MMR analytics module 1110 and an MMR database 1112. The MMR database 1112 comprises index tables 410, 412 described below. Similarly, the MMR content delivery module 1106 operates akin to the dispatcher 402 described further below. As shown in FIG. 11, the MMR content delivery module 1106 is coupled to the mobile device 102 by signal line 132. These signal lines may be a direct physical coupling, however, they are more likely some connection to the mobile device 102 via a wireless connection. The MMR content delivery module 1106 sends electronic data to the mobile device 102. In addition to the functionality of dispatcher 402, the MMR content delivery module 1106 provides data about which hotspots were accessed by the mobile device 102, which is provided to the revenue collection and allocation module 1108. Also, the MMR content delivery module 1106 provides data about which hotspots and MMR documents have been accessed by the mobile device 102; which hypertext links and other data-transfer mechanisms have been selected by the mobile device 102; and any transactions consummated by the mobile device 102 to the MMR analytics module 1110. The MMR database 1112 and the MMR content delivery module 1106 are coupled by signal line 1122 and are adapted to provide the MMR capabilities as have been described elsewhere herein.

The hotspot design service 1102 is coupled by signal line 138 to the broker 112. The hotspot design service 1102 is a tool for implementing the advertising campaign designed by the broker 112. The hotspot design service 1102 is coupled by signal line 1120 to the MMR database 1112. The hotspot design service 1102 translates the advertising model and the charge and revenue distribution model to associations between hotspots/MMR documents and new advertising content provided by the advertiser 114. In one embodiment, the hotspot design service 1102 interacts with the broker 112 in a manner such that the broker 112 can create advertising campaigns and interact with the hotspot design service 1102 to view and evaluate the hotspot/MMR documents with which the advertiser 114 content will be associated and estimate the cost to of the campaign to the advertiser 114. The hotspot design service 1102 also performs MMR document creation and hotspot association as described herein as part of the registration process for new content, and for advertising provided by advertiser 114 and loads that information into the MMR database 1112. Once loaded into the MMR database 1112, the advertising is available to all mobile devices 102 accessing the system.

The authentication module 1104 is provided by the MMR service bureau 120 and is used to confirm that the mobile device 102 user is an authorized user of MMR services and technology, and may be equivalent to authentication module 314 of FIG. 3. The authentication module 1104 couples to each mobile device 102 via a signal connection 132 and this channel is used to verify the mobile device 102 user's access to MMR services. In one embodiment, the mobile device 102 user must sign up or subscribe to become an authorized user of MMR services. The process of signing up for a subscription is used to secure additional information about the particular mobile device 102 user that can be used by the MMR analytics module 1110. In another embodiment, the mobile device 102 user must also pay a subscription fee to gain access to the MMR services. In yet another embodiment, there is a hybrid approach in which some advertising content is free and accessible to any mobile device 102 users who have signed up and provided minimal information, while other advertising content such as coupons, offers, or other promotions are offered only to those that have paid this subscription fee. Those skilled in the art will recognize that their variety of other subscription or non-subscription models that may be employed and which may require authorization which is implemented by the authentication module 1104.

The revenue collection and allocation module 1108 is coupled by signal line 1124 to the MMR content delivery module 1106, and is equivalent to or included as part of the accounting module 316 of FIG. 3 according to one embodiment. The revenue allocation module 1108 also has an output coupled to signal line 146 to provide information to the MMR clearinghouse 116. In one embodiment, the revenue allocation module 1108 collects data about which MMR documents were accessed, by which user and which advertisements are associated with that MMR document. This information is passed to the MMR clearinghouse 116, which determines an allocation of revenue to the publisher 108 or among the content providers/copyright holders 118. In another embodiment, the revenue allocation module 1108 receives the revenue allocation model created by the broker 112 and stored in the MMR database 1112. The revenue allocation module 1108 receives information about which MMR documents were accessed and which advertisements were presented to the user, and uses that information along with the revenue allocation model to collect fees from the mobile device 102 user and to allocate the collected fees to the publisher 108 or among content providers/copyright holders 118 and sends the fees to the MMR clearinghouse 116. In one embodiment, the revenue allocation module 1108 is coupled to or included as part of a billing system for wireless services.

The MMR analytics module 1110 also is coupled to signal line 1124 to receive information from the MMR content delivery module 1106, and may be equivalent to analytics module 320 of FIG. 3 according to one embodiment. The MMR analytics module 1110 also has an output coupled to signal line 1128 to provide the hotspot design service 1102 with information about which MMR documents/hotspots are most often accessed, the frequency at which the MMR documents/hotspots are accessed, and other information about MMR content delivery. This information can then be reused for the creation of new and future advertising campaigns. In addition, the MMR analytics module 1110 also receives information about how the mobile device 102 user used the electronic data provided on signal line 132. For example, if an MMR document including a hypertext link was provided to the mobile device 102 user, the MMR content delivery module 1106 preferably also captures Web analytics information such as whether an MMR advertisement caused the user to transition to a website identified by a hypertext link in the MMR advertisement. Other information such as transitions between MMR documents, transitions between an MMR advertisement and another MMR document, transition between an MMR advertisement and a webpage, and transitions between an MMR advertisement and a telephone number or call or any other actions are preferably recorded and transferred to the MMR content delivery module 1106. This information can be passed to the MMR analytics module 1110 for further analysis and storage. Those skilled in the art will appreciate that MMR analytics to evaluate the use of MMR documents/hotspots, advertisements and their relationship to receipt of information, consummation of transactions, or subscription to services can be measured using this MMR analytics module 1110. This is similar to current analysis done by Web analytics companies such as Omniture or Web Side Story but not limited as those services are to interactions involving the World Wide Web.

Referring again to FIGS. 1A and 1B, the MMR clearinghouse 116, when present, is adapted to compensate the publisher 108 and/or content provider/copyright holders 118 for use of their original content. First, it is used when the original content is associated with the advertiser's content. Second thumbnails or patches which can be used for matching are also created from the original content. The MMR clearinghouse 116 is responsible for compensating the original content providers (108, 118) for use of their works. The MMR clearinghouse 116 also may perform other policing activities such as initiating copyright infringement lawsuits to prevent the unauthorized use of the original content with MMR technology outside the system. The clearinghouse 116 is also adapted to determine how revenue is divided amongst content provider/copyright holders. This may be done in any number of conventional ways such as those employed by BMI or ASCAP, or may be done in accordance with new revenue distribution models or pre-negotiated revenue distribution models. The MMR clearinghouse 116 is coupled via signal line 146 to the broker 112. Using this signal line 146, the broker 112 interacts and negotiates with the MMR clearinghouse 116 to establish or create a charging and revenue distribution model. The charging and revenue distribution model indicates how much the advertiser 114 will be charged, how much the mobile device 102 user will pay, and how that revenue will be distributed among the publisher 108 or other content provider/individual copyright holders 118, the MMR clearinghouse 116, and the MR broker 112, if at all. While the MMR clearinghouse 116 is shown as being coupled by signal lines to the publisher 108 or a plurality of content provider/copyright holders 118, those skilled in the art will recognize that a physical coupling is not required. Rather, some relationship to the publisher 108 or content provider/copyright holder 118 such as a negotiated license right may exist and the clearinghouse 116 maintains a database of owners of content and agreed-upon compensation structures. Finally, the MMR clearinghouse 116 is coupled to the MMR service bureau 120 to receive actual data such as specific amounts of revenue that had been collected by the service bureau and the revenues associated with particular content as well as the actual use of content for auditing purposes.

Mobile Device 102

Referring now to FIGS. 2A and 2B, the first and second embodiment for the mobile device 102 will be described.

FIG. 2A shows a first embodiment of the coupling 132 between the mobile device 102 and the MMR gateway 104. In this embodiment, the mobile device 102 is any mobile phone (or other portable computing device with communication capability) that includes a camera. For example, the mobile device 102 may be a smart phone such as the Blackberry™ manufactured and sold by Research In Motion. The mobile device 102 is adapted for wireless communication with the network 202 by a communication channel 230. The network 202 is a conventional type such as a cellular network maintained by wireless carrier and may include a server. In this embodiment, the mobile device 102 captures an image and sends the image to the network 202 over communications channel 230 such as by using a multimedia messaging service (MMS). The network 202 can also use the communication channel 230 to return results such as using MMS or using a short message service (SMS). As illustrated, the network 202 is in turn coupled to the MMR gateway 104 by signal lines 232. Signal lines 232 represent a channel for sending MMS or SMS messages as well as a channel for receiving hypertext transfer protocol (HTTP) requests and sending HTTP responses. Those skilled in the art will recognize that this is just one example of the coupling between the mobile device 102 and the MMR gateway 104. In an alternate embodiment for example, Bluetooth®, WiFi or any other wireless communication protocol may be used as part of communication coupling between the mobile device 102 and the MMR gateway 104. The mobile device 102 and the MMR gateway 104 could be coupled in any other ways understood by those skilled in the art (e.g., direct data connection, SMS, WAP, email) so long as the mobile device 102 is able to transmit images to the MMR gateway 104 and the MMR gateway 104 is able to respond by sending document identification, page number and location information.

Referring now to FIG. 2B, a second embodiment of the mobile device 102 is shown. In this second embodiment, the mobile device 102 is a smart phone such as the iPhone™ manufactured and sold by Apple Computer Inc. of Cupertino Calif. The second embodiment has a number of components similar to those of the first embodiment, and therefore, like reference numbers are used to reference like components with the same or similar functionality. Notable differences between the first embodiment and the second embodiment include a quality predictor plug-in 204 that is installed on the mobile device 102, and a Web server 206 coupled by signal line 234 to the network 202. The quality predictor plug-in 204 analyzes the images captured by the mobile device 102. The quality predictor plug-in 204 provides additional information produced by its analysis and includes that information as part of the retrieval request sent to the MMR gateway 104 to improve the accuracy of recognition. In an alternate embodiment, the output of the quality predictor plug-in 204 is used to select which images are transmitted from the mobile device 102 to the MMR gateway 104. For example, only those images that have a predicted quality above a predetermined threshold (e.g., images capable of being recognized) are transmitted from the mobile device 102 to the MMR gateway 104. Since transmission of images requires significant bandwidth and the communication channel 230 between the mobile device 102 and the network 202 may have limited bandwidth, using the quality predictor plug-in 204 to select which images to transmit is particularly advantageous. The second embodiment shown in FIG. 2B also illustrates how the results returned from the MMR gateway 104 or other information provided by the quality predictor plug-in 204 can be used by the mobile device 102 to access hotspot or augmented information available on a web server 206. In such a case, the results from the MMR gateway 104 or output of the quality predictor plug-in 204 would include information that can be used to access Web server 206 such as with a conventional HTTP request and using web access capabilities of the mobile device 102.

It should be noted that regardless of whether the first embodiment or the second embodiment of the mobile device 102 is used, the mobile device 102 generates the retrieval request that includes: a query image, a user or device ID, a command and other contact information such as device type, software, plug-ins, location (for example if the mobile device includes a GPS capability), device and status information (e.g., device model, macro lens on/off status, autofocus on/off, vibration on/off, tilt angle, etc), context-related information (weather at the phone's location, time, date, applications currently running on the phone), user-related information (e.g., id number, preferences, user subscriptions, user groups and social structures, action and action-related meta data such as email actions and emails waiting to be sent), etc.

Referring now to FIGS. 2C-2H, various embodiments are shown of a plug-in (client 250) for the mobile device 102, the MMR gateway 104 and MMR matching unit 106 represented generally as including a server 252 that has various possible configurations in accordance with the present invention. More particularly, FIGS. 2C-2H illustrate how the components of the plug-in or client 250 can have varying levels of functionality and the server 252 can also have varying levels of functionality that parallel or match with the functionality of the client 250. In the various embodiments of FIGS. 2C-2H, either the client 250 or the server 252 includes: an MMR database 254; a capture module 260 for capturing an image or video; a preprocessing module 262 for processing the image before feature extraction for improved recognition such as quality prediction; a feature extraction module 264 for extracting image features; a retrieval module 266 for using features to retrieve information from the MMR database 254; a send message module 268 for sending messages from the server 252 to the client 250; an action module 270 for performing an action; a preprocessing and prediction module 272 for processing the image prior to feature extraction; a feedback module 274 for presenting information to the user and receiving input; a sending module 276 for sending information from the client 250 to the server 252; and a streaming module 278 for streaming video from the client 250 to the server 252.

FIG. 2C illustrates one embodiment for the client 250 and the server 252 in which the client 250 sends an image or video and/or metadata to the server 252 for processing. In this embodiment, the client 250 includes the capture module 260. The server 252 includes: the MMR database 254, the preprocessing module 262, the feature extraction module 264, the retrieval module 266, the send message module 268 and the action module 270.

FIG. 2D illustrates another embodiment for the client 250 and the server 252 in which the client 250 captures an image or video, runs quality prediction, and sends an image or video and/or metadata to the server 252 for processing. In this embodiment, the client 250 includes: the capture module 260, the preprocessing and prediction module 272, the feedback module 274 and the sending module 276. The server 252 includes: the MMR database 254, the preprocessing module 262, the feature extraction module 264, the retrieval module 266, the send message module 268 and the action module 270. It should be noted that in this embodiment the image sent to the server 252 may be different than the captured image. For example, it may be digitally enhanced, sharpened, or may be just binary data.

FIG. 2E illustrates another embodiment for the client 250 and the server 252 in which the client 250 captures an image or video, performs feature extraction and sends image features to the server 252 for processing. In this embodiment, the client 250 includes: the capture module 260, the feature extraction module 264, the preprocessing and prediction module 272, the feedback module 274 and the sending module 276. The server 252 includes: the MMR database 254, the retrieval module 266, the send message module 268 and the action module 270. It should be noted that in this embodiment feature extraction may include preprocessing. After features are extracted, the preprocessing and prediction module 272 may run on these features and if the quality of the features is not satisfactory, the user may be asked to capture another image.

FIG. 2F illustrates another embodiment for the client 250 and the server 252 in which the entire retrieval process is performed at the client 250. In this embodiment, the client 250 includes: the capture module 260, the feature extraction module 264, the preprocessing and prediction module 272, the feedback module 274 and the sending module 276, the MMR database 254, and the retrieval module 266. The server 252 need only have the action module 270.

FIG. 2G illustrates another embodiment for the client 250 and the server 252 in which the client 250 streams video to the server 252. In this embodiment, the client 250 includes the capture module 260 and a streaming module 278. The server 252 includes the MMR database 254, the preprocessing module 262, the feature extraction module 264, the retrieval module 266, the send message module 268 and the action module 270. Although not shown, the client 250 can run a predictor in the captured video stream and provide user feedback on where to point the camera or how to capture better video for retrieval. In a modification of this embodiment, the server 252 streams back information related to the captured video and the client 250 can overlay that information on a video preview screen.

FIG. 2H illustrates another embodiment for the client 250 and the server 252 in which the client 250 runs a recognizer and the server 252 streams MMR database information to a local database operable with the client 250 based upon a first recognition result. This embodiment is similar to that described above with reference to FIG. 2F. For example, the entire retrieval process for one recognition algorithm is run at the client 250. If the recognition algorithm fails, the query is handed to the server 252 for running more complex retrieval algorithm. In this embodiment, the client 250 includes: the capture module 260, the feature extraction module 264, the preprocessing and prediction module 272, the feedback module 274, the sending module 276, the MMR database 254 (a local version), and the retrieval module 266. The server 252 includes another retrieval module 266, the action module 270 and the MMR database 254 (a complete and more complex version). In one embodiment, if the query image cannot be recognized with the local MMR database 254, the client 250 sends an image for retrieval to the server 252 and that initiates an update of the local MMR database 254. Alternatively, the client 250 may contain an updated version of a database for one recognizer, but if the query image cannot be retrieved from the local MMR database 254, then a database for another retrieval algorithm may be streamed to the local MMR database 254.

MMR Gateway 104

Referring now to FIG. 3, one embodiment of the MMR gateway 104 is shown. This embodiment of the MMR gateway 104 comprises a server 302, a Web server 304, a data store 306, a portal module 308, a log 310, one or more applications 312, an authentication module 314, an accounting module 316, a mail module 318 and an analytics module 320.

As noted above, one of the primary functions of the MMR gateway 104 is to communicate with many mobile devices 102 to receive retrieval requests and send responses including a status indicator (true=recognized/false=not recognized), a page identification number, a location on the page and other information such as hotspot data. A single MMR gateway 104 can respond to hundreds or millions of retrieval requests. For convenience and ease of understanding only a single MMR gateway 104 is shown in FIGS. 1 and 3, however, those skilled in the art will recognize that in other embodiments any number of MMR gateways 104 may be utilized to service the needs of a multitude of mobile devices 102. More particularly, the server 302 of the MMR gateway 104 is coupled to signal lines 132 for communication with various mobile devices 102. The server 302 receives retrieval requests from the mobile devices 102 via signal lines 132 and sends responses back to the mobile devices 102 using the same signal lines 132. In one embodiment, the retrieval request includes: a command, a user identification number, an image and other context information. For example, other context information may include: device information such as the make, model or manufacture of the mobile device 102; location information such as provided by a GPS system that is part of the mobile device or by triangulation; environmental information such as time of day, temperature, weather conditions, lighting, shadows, object information; and placement information such as distance, location, tilt and jitter.

The server 302 is also coupled to signal line 130 for communication with the computer 110. Again, for convenience and ease of understanding only a single computer 110 and signal line 130 are shown in FIGS. 1A, 1B, and 3, but any number of computing devices may be adapted for communication with the server 302. The server 302 facilitates communication between the computer 110 and the portal module 308, the log module 310 and the applications 312. The server 302 is coupled to the portal module 308, the log module 310 and the applications 312 by signal line 330. As will be described in more detail below, the modules cooperate with the server 302 to present a web portal that provides a user experience for exchanging information. The Web portal 308 can also be used for system monitoring, maintenance and administration.

The server 302 processes the retrieval request and generates an image query and recognition parameters that are sent via signal line 134 to the MMR matching unit 106 for recognition. The server 302 also receives recognition responses from the MMR matching unit 106 via signal line 134. The server 302 also processes the retrieval request and sends information via signal line 330 to the other components of the MMR gateway 104 as will be described below. The server 302 is also adapted for communication with the MMR publisher 108 by signal line 138 and the MMR matching unit 106 via signal line 136. The signal line 138 provides a path for the MMR publisher 108 to send Web content for hotspots to the Web server 304 and to provide other information to the server 302. In one embodiment, the server 302 receives information from the MMR publisher 108 and sends that information via signal line 136 for registration with the MMR matching unit 106.

The web server 304 is a conventional type and is responsible for accepting requests from clients and sending responses along with data contents, such as web pages, documents and linked objects (images, etc.) The Web server 304 is coupled to data store 306 such as a conventional database. The Web server 304 is adapted for communication via signal line 234 to receive HTTP requests from any communication device across a network such as the Internet. The Web server 304 is also coupled to signal line 138 as described above to receive Web content associated with hotspots for storage in the data store 306 and then for later retrieval and transmission in response to HTTP requests. Those skilled in the art will understand that inclusion of the Web server 304 and data store 306 as part of the MMR gateway 104 is merely one embodiment and that the Web server 304 and the data store 306 may be operational in any number of alternate locations or configuration so long as the Web server 304 is accessible to mobile devices 102 and computers 110 via the Internet.

In one embodiment, the portal module 308 is software or routines operational on the server 302 for creation and presentation of the Web portal. The portal module 308 is coupled to signal line 330 for communication with the server 302. In one embodiment, the web portal provides an access point for functionality including administration and maintenance of other components of the MMR gateway 104. In another embodiment, the web portal provides an area where users can share experiences related to MMR documents. In yet another embodiment, the web portal is an area where users can access business applications and the log 310 of usage.

The log 310 is a memory or storage area for storing a list of the retrieval requests received by the server 302 from mobile devices 102 and all corresponding responses sent by the server 302 to the mobile devices. In another embodiment, the log 310 also stores a list of the image queries generated and sent to the MMR matching unit 106 and the recognition responses received from the MMR matching unit 106. The log 310 is coupled to signal line 330 for access by the server 302.

The one or more business applications 312 are software and routines for providing functionality related to the processing of MMR documents. In one embodiment the one or more business applications 312 are executable on the server 302. The business applications 312 can be any one of a variety of types of business applications adapted to utilize information related to the processing of retrieval quests and delivery of recognition responses such as but not limited to accounting, groupware, customer relationship management, human resources, outsourcing, loan origination, customer care, service relationships, etc.

The authentication module 314 is software and routines for maintaining a list of authorized users and granting access to the MMR system 110, and may be equivalent to authentication module 1104 of FIG. 11. In one embodiment, the authentication module 314 maintains a list of user IDs and passwords corresponding to individuals who have created an account in the system 100, and therefore, are authorized to use MMR gateway 104 and the MMR matching unit 106 to process retrieval requests. The authentication module 314 is communicatively coupled by signal line 330 to the server 302. But as the server 302 receives retrieval requests they can be processed and compared against information in the authentication module 314 before generating and sending the corresponding image query on signal line 134. In one embodiment, the authentication module 314 also generates messages for the server 302 to return to the mobile device 102 instances when the mobile device is not authorized, the mobile device has not established an account, or the account for the mobile device 102 is locked such as due to abuse or lack of payment.

The accounting module 316 is software and routines for performing accounting related to user accounts and use of the MMR system 100, and may be equivalent to revenue and allocation module 1108 of FIG. 11 according to one embodiment. In one embodiment, the retrieval services are provided under a variety of different economic models such as but not limited to use of the MMR system 100 under a subscription model, a charge per retrieval request model or various other pricing models. In one embodiment, the MMR system 100 provides a variety of different pricing models and is similar to those currently offered for cell phones and data networks. The accounting module 316 is coupled to the server 302 by signal line 330 to receive an indication of any retrieval request received by the server 302. In one embodiment, the accounting module 316 maintains a record of transactions (retrieval request/recognition responses) processed by the server 302 for each mobile device 102. Although not shown, the accounting module 316 can be coupled to a traditional billing system for the generation of an electronic or paper bill.

The mail module 318 is software and routines for generating e-mail and other types of communication. The mail module 318 is coupled by signal at 330 to the server 302. In one embodiment, the mobile device 102 can issue retrieval requests that include a command to deliver a document or a portion of a document or other information via e-mail, facsimile or other traditional electronic communication means. The mail module 318 is adapted to generate and send such information from the MMR gateway 104 to an addressee as prescribed by the user. In one embodiment, each user profile has associated addressees which are potential recipients of information retrieved.

The analytics module 320 is software and routines for measuring the behavior of users of the MMR system 100, and may be equivalent to analytics module 1110 of FIG. 11 according to one embodiment. The analytics module 320 is also software and routines for measuring the effectiveness and accuracy of feature extractors and recognition performed by the MMR matching unit 106. The analytics module 320 measures use of the MMR system 100 including which images are most frequently included as part of retrieval requests, which hotspot data is most often accessed, the order in which images are retrieved, the first image in the retrieval process, and other key performance indicators used to improve the MMR experience and/or a marketing campaign's audience response. In one embodiment, the analytics module 320 measures metrics of the MMR system 100 and analyzes the metrics used to measure the effectiveness of hotspots and hotspot data. The analytics module 320 is coupled to the server 302, the authentication module 314 and the accounting module 316 by signal line 330. The analytics module 320 is also coupled by the server 302 to signal line 134 and thus can access the components of the MMR matching unit 106 to retrieve recognition parameters, images features, quality recognition scores and any other information generated or used by the MMR matching unit 106. The analytics module 320 can also perform a variety of data retrieval and segmentation based upon parameters or criteria of users, mobile devices 102, page IDs, locations, etc.

In one embodiment, the MMR gateway 104 also includes a hotspot database 404. The hotspot database 404 is shown in FIG. 3 with dashed lines to reflect that inclusion in the MMR gateway 104 is an alternate embodiment. The hotspot database 404 is coupled by signal line 436 to receive the recognition responses via line 134. The hotspot database 404 uses these recognition responses to query the database and output via line 432 the hotspot content, e.g., such as advertisements, corresponding to the recognition responses. This hotspot content is sent to the server 302 so that it can be included with the recognition responses and sent to the requesting mobile device 102.

MMR Matching Unit 106

Referring now to FIGS. 4A and 4B, two embodiments for the MMR matching unit 106 will be described. The basic function of the MMR matching unit 106 is to receive an image query, send the image query for recognition, perform recognition on the images in the image query, retrieve hotspot information, combine the recognition result with hotspot information and send it back to the MMR gateway 104.

FIG. 4A illustrates a first embodiment of the MMR matching unit 106. The first embodiment of the MMR matching unit 106 comprises a dispatcher 402, a hotspot database 404, an acquisition unit 406, an image registration unit 408, and a dynamic load balancer 418. The acquisition unit 406 further comprises a plurality of the recognition units 410 a-410 n and a plurality of index tables 412 a-412 n. The image registration unit 408 further comprises an indexing unit 414 and a master index table 416.

The dispatcher 402 is coupled to signal line 134 for receiving an image query from and sending recognition results to the MMR gateway 104. The dispatcher 402 is responsible for assigning and sending an image query to respective recognition units 410 a-410 n. In one embodiment, the dispatcher 402 receives an image query, generates a recognition unit identification number and sends the recognition unit identification number and the image query to the acquisition unit 406 for further processing. The dispatcher 402 is coupled to signal line 430 to send the recognition unit identification number and the image query to the recognition units 410 a-410 n. The dispatcher 402 also receives the recognition results from the acquisition unit 406 via signal line 430. The dispatcher 402 also retrieves hotspot content from hotspot database 404 corresponding to the recognition results. One embodiment for the dispatcher 402 will be described in more detail below with reference to FIG. 5.

An alternate embodiment for the hotspot database 404 has been described above with reference to FIG. 3 where the hotspot database is part of the MMR gateway 104. However, the preferred embodiment for the hotspot database 404 is part of the MMR matching unit 106 as shown in FIG. 4A. Regardless of the embodiment, the hotspot database 404 has a similar functionality. The hotspot database 404 is used to store hotspot information, such as links, link preference information, and neighbor preference information for pages and documents. Once an image query has been recognized and recognition results are produced, these recognition results are used as part of a query of the hotspot database 404 to retrieve hotspot information associated with the recognition results. The retrieved hotspot information is then output on signal line 134 to the MMR gateway 104 for packaging and delivery to the mobile device 102. As shown in FIG. 4A, the hotspot database 404 is coupled to the dispatcher 402 by signal line 436 to receive queries including recognition results. The hotspot database 404 is also coupled by signal line 432 and signal line 134 to the MMR gateway 104 for delivery of query results. The hotspot database 404 is also coupled to signal line 136 to receive new hotspot information for storage from the MMR publisher 108.

FIG. 12 is a block diagram showing the conceptual organization of the hotspot database 404 according to one embodiment. The hotspot database 404 is organized as a hierarchy of levels 1202-1208, and may have links attached to each level in the hierarchy, as well as weights that reflect the importance of the links and how they will be ordered by the system. The weights are described further in conjunction with FIG. 14. Shown is a patch 1210 corresponding to an image query received. In this example, the patch 1210 overlaps three zones: zone 3, zone, 4, and zone 5. A page, page i, includes zones 1-5, each of which may have zone-level links associated with them. Similarly, other pages would have multiple zones and associated zone-level links in zone level 1202 of the hierarchy. In addition to page i, a number of other pages, page 1 to page n, each with associated page-level links, exist within document j at the page level 1204 of the hierarchy. Document j is only one of documents 1 through m of document collection k, each of which have associated document-level links in the document level 1206 of the hierarchy. Finally, document collection k may be one of many document collections, each with a set of associated document collection-level links in the collection level 1208 of the hierarchy. Typically, the information corresponding to the data structure indicating the hierarchy of zones, pages, documents, and collections is provided by the publisher 108 and/or other content provider 118, along with the associated content received at the registration unit 408.

The data structure shown in FIG. 12 can be used, e.g., for collections of newspapers, each of which might have a different publication time, or for collections of books, such as different editions of the same book or libraries of different books. The data structure also could be used for video recordings, in which a video would correspond to a document composed of multiple frames that correspond to the pages in the document. For example, a collection of videos may be different episodes of a television series. MMR recognition can be applied to video frames the same as it is applied to documents, and a video frame could be divided into zones for the purpose of assigning links to zones on the frame.

Just as the publisher 108, or other content provider 118, provides content to the image registration unit 408, the publisher 108 and/or content provider can provide page neighborhood preference and document neighborhood preference functions associated with the content to the hotspot database 404 along with the information corresponding to the hierarchy of zones, pages, documents, and collections associated with publications received at the registration unit 408. A page neighborhood preference function assigns weights to nearby pages based on their proximity to the page that matched the image query. The page neighborhood preference function may be a uniform distribution, in which case the page overlap and page non-overlap preferences would determine the page valuation, or non-uniform, e.g., preferring pages the come just before and/or just after the image query page. Likewise, a document neighborhood preference function assigns weights to nearby documents in a collection based on their proximity to the document with the page that matched the image query.

The hotspot database 404 includes certain preferences associated with the various zones, pages, documents, and collections according to one embodiment, which may be provided, e.g., by the broker 112 in conjunction with advertising placement. Specifically, overlap and non-overlap preferences may be provided at each of the zone, page, document, and collection levels. For each, the overlap preference is a numerical preference for the level item (zone, page, document, collection) if there is (a non-zero) overlap between the level item and the image query, and is a value from 0 to 1. As the overlap preference approaches 1, the likelihood increases that the associated links will be displayed closer to the top of a weighted listing of links that ultimately is displayed to the user of the mobile device 102. If the overlap preference is set to 0, the level item (zone, page, document, collection) valuation, typically the product of the overlap preference and at least one other value, also will be 0. Thus, the overlap preference allows the advertising broker 112 to differentiate the respective values of zones, pages, document, and collections. For example, each overlap preference may default to a fixed minimum value, e.g., 0.25. The advertiser 114 then could be charged based upon how much the pre-determined overlap preference deviate from the minimum value.

Similarly, the non-overlap preference for the level item is a preference for the level item if there is no overlap between the level item and the image query. The non-overlap preference allows the advertising broker 112 to assign a value to level items (zones, pages, documents, collections) that the image query does not overlap. This is valuable because it allows a non-zero level item valuation to be assigned to a level item even though it does not overlap with the image query (zero overlap), such that it appears in the ranked list of links output by the link retriever 507 (assuming a non-zero neighborhood preference). The non-overlap preference works in concert with the other values (e.g., normalized distance, neighborhood preferences, etc.) to determine the ultimate valuation and thus ranking.

Thus, the advertising broker 112 can help the advertiser 114 to structure a campaign that utilizes the various overlap and non-overlap preferences to meet advertising exposure goals.

Referring again to FIG. 4A, the acquisition unit 406 comprises the plurality of the recognition units 410 a-410 n and a plurality of index tables 412 a-412 n. Each of the recognition units 410 a-410 n has and is coupled to a corresponding index table 412 a-412 n. In one embodiment, each recognition unit 410/index table 412 pair is on the same server. The dispatcher 402 sends the image query to one or more recognition units 410 a-410 n. In one embodiment that includes redundancy, the image query is sent from the dispatcher 402 to a plurality of recognition units 410 for recognition and retrieval and the index tables 412 a-n index the same data. In the serial embodiment, the image query is sent from the dispatcher 402 to a first recognition unit 410 a. If recognition is not successful on the first recognition unit 410 a, the image query is passed on to a second recognition unit 410 b, and so on. In yet another embodiment, the dispatcher 402 performs some preliminary analysis of the image query and then selects a recognition unit 410 a-410 n best adapted and most likely to be successful at recognizing the image query. In another embodiment, one or more of the recognition unit 410 index table 412 pairs include a segmented page index, which includes a segmented version of ever object in the master index table 416, wherein the segmentation defines polygon-shaped zones on a page.

Those skilled in the art will understand that there are a variety of configurations for the plurality of recognition units 410 a-410 n and the plurality of index tables 412 a-412 n. Example embodiments for the acquisition unit 406 will be described in more detail below with reference to FIGS. 6A and 6B. It should be understood that the index tables 412 a-412 n can be updated at various times as depicted by the dashed lines 434 from the master index table 416.

The image registration unit 408 comprises the indexing unit 414 and the master index table 416. The image registration unit 408 has an input coupled to signal on 136 to receive updated information from the MMR publisher 108 and broker 112 and an input coupled to signal line 438 to receive updated information from the dynamic load balancer 418. The image registration unit 408 is responsible for maintaining the master index table 416 and migrating all or portions of the master index table 416 to the index tables 412 a-412 n (slave tables) of the acquisition unit 406. In one embodiment, the indexing unit 414 receives images, unique page IDs, and other information, and converts it into index table information that is stored in the master index table 416. The indexing unit 414 also cooperates with the MMR publisher 108 to maintain a unique page identification numbering system that is consistent across image pages generated by the MMR publisher 108, the image pages stored in the master index table 416, and the page numbers used in referencing data in the hotspot database 404.

One embodiment for the image registration unit 408 is shown and described in more detail below with reference to FIG. 7.

The dynamic load balancer 418 has an input coupled to signal line 430 to receive the query image from the dispatcher 402 and the corresponding recognition results from the acquisition unit 406. The output of the dynamic load balancer 418 is coupled by signal line 438 to an input of the image registration unit 408. The dynamic load balancer 418 provides input to the image registration unit 408 that is used to dynamically adjust the index tables 412 a-412 n of the acquisition unit 406. In particular, the dynamic load balancer 418 monitors and evaluates the image queries that are sent from the dispatcher 402 to the acquisition unit 406 for a given period of time. Based on the usage, the dynamic load balancer 418 provides input to adjust the index tables 412 a-412 n. For example, the dynamic load balancer 418 may measure the image queries for a day. Based on the measured usage for that day, the index tables are modified and configured in the acquisition unit 406 to match the usage measured by the dynamic load balancer 418.

FIG. 4B illustrates a second embodiment of the MMR matching unit 106. In the second embodiment, many of the components of the MMR matching unit 106 have the same or a similar function to corresponding elements of the first embodiment. Thus, like reference numbers have been used to refer to like components with the same or similar functionality. The second embodiment of the MMR matching unit 106 includes the dispatcher 402, the hotspot database 404, and the dynamic load balancer 418 similar to the first embodiment of the MMR matching unit 106. However, the acquisition unit 406 and the image registration unit 408 are different than that described above with reference to FIG. 4A. In particular, the acquisition unit 406 and the image registration unit 408 utilize a shared SQL database for the index tables and the master table. More specifically, there is the master index table 416 and a mirrored database 418 that includes the local index tables 412 a-n. Moreover, a conventional functionality of SQL database replication is used to generate the mirror images of the master index table 416 stored in the index tables 412 a-n for use in recognition. The image registration unit 408 is configured so that when new images are added to the master index table 416 they are immediately available to all the recognition units 410. This is done by mirroring the master index table 416 across all the local index tables 412 a-n using large RAM (not shown) and database mirroring technology.

Dispatcher 402

Referring now to FIG. 5, an embodiment of the dispatcher 402 shown. The dispatcher 402 comprises a quality predictor 502, an image feature order unit 504, a distributor 506, and a link retriever 507. The quality predictor 502, the image feature order unit 504, and the distributor 506 are coupled to signal line 532 to receive image queries from the MMR gateway 104. The distributor 506 is also coupled to receive the output of the quality predictor 502 and the image feature order unit 504. The distributor 506 includes a FIFO queue 508 and a controller 510. The distributor 506 generates an output on signal line 534 that includes the image query and a recognition unit identification number (RUID). Those skilled in the art will understand that in other embodiments the image query may be directed to any particular recognition unit using a variety of means other than the RUID. As image queries are received on the signal line 532, the distributor 506 receives the image queries and places them in the order in which they are received into the FIFO queue 508. The controller 510 receives a recognizability score for each image query from the quality predictor 502 and also receives an ordering signal from the image feature order unit 504. Using this information from the quality predictor 502 and the image feature order unit 504, the controller 510 selects image queries from the FIFO queue 508, assigns them to particular recognition units 410 and sends the image query to the assigned recognition unit 410 for processing. The controller 510 maintains a list of image queries assigned to each recognition unit 410 and the expected time to completion for each image (as predicted by the image feature order unit 504). The total expected time to empty the queue for each recognition unit 410 is the sum of the expected times for the images assigned to it. The controller 510 can execute several queue management strategies. In a simple assignment strategy, image queries are removed from the FIFO queue 508 in the order they arrived and assigned to the first available recognition unit 410. In a balanced response strategy, the total expected response time to each query is maintained at a uniform level and query images are removed from the FIFO queue 508 in the order they arrived, and assigned to the FIFO queue 508 for a recognition unit so that its total expected response time is as close as possible to the other recognition units. In an easy-first strategy, images are removed from the FIFO queue 508 in an order determined by their expected completion times—images with the smallest expected completion times are assigned to the first available recognition unit. In this way, users are rewarded with faster response time when they submit an image that's easy to recognize. This could incentivize users to carefully select the images they submit. Other queue management strategies are possible.

The dispatcher 402 also receives the recognition results from the recognition units 410 on signal line 530. The recognition results include a Boolean value (true/false) and if true, a page ID and a location on the page. Link retriever 507 is coupled to line 530 to receive the recognition results and use information therein for retrieving links associated with the page identified by the results. Link retriever 507 also is coupled to signal line 134 to output the links to the MMR gateway 104. In an alternate embodiment, the dispatcher 402 merely receives and retransmits the data to the MMR gateway 104.

FIG. 13 is a block diagram showing one embodiment of the link retriever 507 in greater detail. Generally, the link retriever 507 differentially weights links associated with an MMR document, as part of the MMR service bureau 12 functionality. In this embodiment, the link retriever 507 comprises a result receiver 1302, a link retriever 1304, a rank generator 1306, and a rankings provider 1308.

The result receiver 1302 is software and routines for receiving a recognition result resulting from a mixed media reality recognition process associated with a received image query, the recognition result identifying a document page and a location on the document page.

The link retriever 1304 is software and routines for retrieving links associated with the location on the document page and valuation information associated with the location on the document page. The link retrieval includes retrieving zone links associated with zones on the document page, retrieving page links associated with the document page, retrieving document links associated with a document including the document page, and retrieving collection links associated with a collection including the document page, as well as retrieving overlap and non-overlap preferences associated with the zones, pages, documents, and collection.

The rank generator 1306 is software and routines for ranking the links using the valuation information, including for the zones, calculating overlaps between the location on the document page and a plurality of zones on the document page to produce an overlap percentage for each of the plurality of zones. In this example, calculating includes comparison of the location on the document page and locations of the plurality of zones using of an R-tree data structure.

The rankings provider 1308 is software and routines for ordering the zone links, page links, document links, and collection links according to a calculated valuation for each and transmitting a list comprising the ranked links.

Referring again to FIG. 5, the quality predictor 502 receives image queries and generates a recognizability score used by the dispatcher 402 to route the image query to one of the plurality of recognition units 410. In one embodiment, the quality predictor 502 also receives as inputs context information and device parameters. In one embodiment, the recognizability score includes information specifying the type of recognition algorithm most likely to produce a valid recognition result.

The image feature order unit 504 receives image queries and outputs an ordering signal. The image feature order unit 504 analyzes an input image query and predicts the time required to recognize an image by analyzing the image features it contains. The difference between the actual recognition time and the predicted time is used to adjust future predictions thereby improving accuracy. In the simplest of embodiments, simple images with few features are assigned to lightly loaded recognition units 410 so that they will be recognized quickly and the user will see the answer immediately. In one embodiment, the features used by the image order feature unit 504 to predict the time are different than the features used by recognition units 410 for actual recognition. For example, the number of corners detected in an image is used to predict the time required to analyze the image. The feature set used for prediction need only be correlated with the actual recognition time. In one embodiment, several different features sets are used and the correlations to recognition time measured over some period. Eventually, the feature set that is the best predictor and lowest cost (most efficient) would be determined and the other feature sets could be discarded.

Acquisition Unit 406

Referring now to FIGS. 6A and 6B, embodiments of the acquisition unit 406 will be described.

FIG. 6A illustrates one embodiment for the acquisition unit 406 where the recognition unit 410 and index table 412 pairs are partitioned based on the content or images that they index. This configuration is particularly advantageous for mass media publishers that provide content on a periodic basis. The organization of the content in the index tables 412 can be partitioned such that the content most likely to be accessed will be available on the greatest number of recognition unit 410 and index table 412 pairs. Those skilled in the art will recognize that the partition described below is merely one example and that various other partitions based on actual usage statistics measured over time can be employed. As shown in FIG. 6A, the acquisition unit 406 comprises a plurality of recognition units 410 a-h and a plurality of index tables 412 a-h. The plurality of recognition units 410 a-h is coupled to signal line 430 to receive image queries from the dispatcher 402. Each of the plurality of recognition units 410 a-h is coupled to a corresponding index table 412 a-h. The recognition units 410 extract features from the image query and compare those image features to the features stored in the index table to identify a matching page and location on that page. Example recognition and retrieval systems and methods are disclosed in U.S. patent application Ser. No. 11/461,017, titled “System And Methods For Creation And Use Of A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,279, titled “Method And System For Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,286, titled “Method And System For Document Fingerprinting Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,294, titled “Method And System For Position-Based Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,300, titled “Method And System For Multi-Tier Image Matching In A Mixed Media Environment,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,147, titled “Data Organization and Access for Mixed Media Document System,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,164, titled “Database for Mixed Media Document System,” filed Jul. 31, 2006; U.S. patent application Ser. No. 11/461,109, titled “Searching Media Content For Objects Specified Using Identifiers,” filed Jul. 31, 2006; U.S. patent application Ser. No. 12/059,583, titled “Invisible Junction Feature Recognition For Document Security Or Annotation,” filed Mar. 31, 2008; U.S. patent application Ser. No. 12/121,275, titled “Web-Based Content Detection In Images, Extraction And Recognition,” filed May 15, 2008; U.S. patent application Ser. No. 11/776,510, titled “Invisible Junction Features For Patch Recognition,” filed Jul. 11, 2007; U.S. patent application Ser. No. 11/776,520, titled “Information Retrieval Using Invisible Junctions and Geometric Constraints,” filed Jul. 11, 2007; U.S. patent application Ser. No. 11/776,530, titled “Recognition And Tracking Using Invisible Junctions,” filed Jul. 11, 2007; and U.S. patent application Ser. No. 11/777,142, titled “Retrieving Documents By Converting Them to Synthetic Text,” filed Jul. 12, 2007; and U.S. patent application Ser. No. 11/624,466, titled “Synthetic Image and Video Generation From Ground Truth Data,” filed Jan. 18, 2007; which are incorporated by reference in their entirety.

As shown in FIG. 6A, the recognition unit 410/index table 412 pairs are grouped according to the content that in the index tables 412. In particular, the first group 612 of recognition units 410 a-d and index tables 412 a-d is used to index the pages of a publication such as a newspaper for a current day. For example, four of the eight recognition units 410 are used to index content from the current day's newspaper because most of the retrieval requests are likely to be related to the newspaper that was published in the last 24 hours. A second group 614 of recognition units 410 e-g and corresponding index tables 412 e-g are used to store pages of the newspaper from recent past days, for example the past week. A third group 606 of recognition unit 410 h and index table 412 h is used to store pages of the newspaper from older past days, for example for the past year. This allows the organizational structure of the acquisition unit 406 to be optimized to match the profile of retrieval requests received. Moreover, the operation of the acquisition unit 406 can be modified such that a given image query is first sent to the first group 612 for recognition, and if the first group 612 is unable to recognize the image query, it is sent to the second group 614 for recognition and so on.

It should be noted that the use of four recognition units 410 and index tables 412 as the first group 612 is merely be by way example and used demonstrate a relative proportion as compared with the number of recognition units 410 and index tables 412 in the second group 614 and the third group 616. The number of recognition units 410 and index tables 412 in any particular group 612, 614 and 616 may be scaled the modified based on the total number of recognition units 410 and index tables 412. Furthermore, the number of recognition units 410 and index tables 412 in any particular group 612, 614 and 616 may be adapted so that it matches the profile of all users sending retrieval request to the acquisition unit 406 for a given publication.

FIG. 6B illustrates a second embodiment for the acquisition unit 406 where the recognition units 410 and index tables 412 are partitioned based upon the type of recognition algorithm they implement. In the second embodiment, the recognition units 410 are also coupled such that the failure of a particular recognition unit to generate a registration result causes the input image query to be sent to another recognition unit for processing. Furthermore, in the second embodiment, the index tables 412 include feature sets that are varied according to different device and environmental factors of image capture devices (e.g., blur).

The second embodiment of the acquisition unit 406 includes a plurality of recognition units 410 a-410 e, a plurality of the index tables 412 a-412 e and a result combiner 610. In this embodiment, the recognition units 410 a-410 e each utilizes a different type of recognition algorithm. For example, recognition units 410 a, 410 b and 410 c use an invisible junction algorithm; recognition unit 410 d uses a brick wall coding algorithm; and recognition unit 410 e uses a path coding algorithm for recognition and retrieval of page numbers and locations. Recognition units 410 a, 410 d and 410 e each have an input coupled signal line 430 by signal line 630 for receiving the image query. The recognition results from each of the plurality of recognition units 410 a-410 e are sent via signal lines 636, 638, 640, 642 and 644 to the result combiner 610. The output of the result combiner 610 is coupled to signal line 430.

In one embodiment, the recognition units 410 a, 410 b and 410 c cooperate together with index tables 1, 2 and 3, 412 a-412 c each storing image features corresponding to the same pages but with differing levels of blur caused by device and environmental factors. For example, index table 1 412 a may store image features for pristine images of pages such as from a PDF document, while index table 2 412 b stores images of the same pages but with a first level of blur and index table 3 412 c stores images of the same pages but with the second level of blur. In one embodiment, the index tables 1, 2 and 3, 412 a-412 c are quantization trees. The first recognition unit 410 a receives the image query via signal line 630. The first recognition unit 410 a comprises an invisible junction feature extractor 602 and a retriever 604 a. The invisible junction feature extractor 602 receives the image query, extracts the invisible junction features and provides them to the retriever 604 a. The retriever 604 a uses the extracted invisible junction features and compares them to the index table 1 412 a. If the retriever 604 a identifies a match, the retriever 604 a sends the recognition results via signal line 636 to the result combiner 610. If however, the retriever 604 a was unable to identify a match or identifies a match with low confidence, the retriever 604 a sends the extracted invisible junction features to the retriever 604 b of the second recognition unit 410 b via signal line 632. It should be noted that since the invisible junction features have already been extracted, the second recognition unit 410 b does not require an invisible junction feature extractor 602. The second recognition unit 410 b performs retrieval functions similar to the first recognition unit 410 a, but cooperates with index table 2 412 b that has invisible junction features for slightly blurry images. If the retriever 604 b identifies a match, the retriever 604 b sends the recognition results via signal line 638 to the result combiner 610. If the retriever 604 b of the second recognition unit 410 b is unable to identify a match or identifies a match with low confidence, the retriever 604 b sends the extracted invisible junction features to the retriever 604 c of the third recognition unit 410 c via signal line 634. The retriever 604 c then performs a similar retrieval function but on index table 3 412 c. Those skilled in the art will understand that while one pristine set of images and two levels of blur are provided, this is only by way of example and that any number of additional levels of blur from 0 to n may be used.

The recognition units 410 d and 410 e operate in parallel with the other recognition units 410 a-c. The fourth recognition unit 410 d comprises a brick wall coding feature extractor 606 and a retriever 604 d. The brick wall coding feature extractor 606 receives the image query and bounding boxes, parses the bounding boxes and generates brick wall coding features. These brick wall coding features are provided to the retriever 604 d and the retriever 604 d compares them to the features stored in index table 4 412 d. In one embodiment, index table 4 412 d is a hash table. The retriever 604 d identifies any matching pages and returns the recognition results to the result combiner 610 via signal line 642. The fifth recognition unit 410 e operates in a similar manner but for path coding. The fifth recognition unit 410 e comprises a path coding feature extractor 608 and a retriever 604 e. The path coding feature extractor 608 receives the image query and bounding boxes, parses the image and generates path coding features that are provided to the retriever 604 e and the retriever 604 e compares them to features stored in the index table 5 412 e. In one embodiment, the index table 5 412 e is a SQL database of character strings. The retriever 604 e identifies any matching strings and returns the recognition results to the result combiner 610 via signal line 644.

The result combiner 610 receives recognition results from the plurality of recognition units 410 a-e and produces one or a small list of matching results. In one embodiment, each of the recognition results includes an associated confidence factor. In another embodiment, context information such as date, time, location, personal profile or retrieval history are provided to the result combiner 610. These confidence factors along with other information are used by the result combiner 610 to select the recognition results most likely to match the input image query.

Image Registration Unit 408

FIG. 7 shows an embodiment of the image registration unit 408. The image registration unit 408 comprises a blurry generator 702, a plurality of invisible junction feature extractors 704 a-c, a plurality of invisible junction index table updaters 706 a-c, a brick wall coding feature extractor 708, a brick wall coding index table updater 710, a path coding feature extractor 712, a path coding index table updater 714 and a plurality of master index tables 416 a-e. The image registration unit 408 also includes other control logic (not shown) that controls the updating of the working index tables 412 from the master index table 416. The image registration unit 408 can update the index tables 412 of the acquisition unit 406 in a variety of different ways based on various criteria such performing updates on a periodic basis, performing updates when new content is added, performing updates based on usage, performing updates for storage efficiency, etc.

The blurry generator 702 has an input coupled in signal line 730 to receive an image and a page identification number. The blurry generator 702 has a plurality of outputs and each output is coupled by signal lines 732, 734 and 736 to invisible junction feature extractors 704 a-c, respectively. The blurry generator 702 passes a pristine image and the page identification number to the output and signal line 732. The blurry generator 702 then generates an image with a first level of blurriness and outputs it and the page identification number on signal line 734 to invisible junction feature extractor 704 b, and another image with a second level of blurriness and outputs it and page identification number on signal line 736 to invisible junction feature extractor 704 c.

The invisible junction feature extractors 704 receive the image and page ID, extract the invisible junction features from the image and send them along with the page ID to a respective invisible junction index table updater 706. The outputs of the plurality of invisible junction feature extractors 704 a-c are coupled to input of the plurality of invisible junction index table updaters 706 a-c. For example, the output of invisible junction feature extractor 704 a is coupled to an input of invisible junction index table updater 706 a. The remaining invisible junction feature extractors 704 b-c are similarly coupled to respective invisible junction index table updaters 706 b-c. The invisible junction index table updaters 706 are responsible for formatting the extracted features and storing them in a corresponding master index table 416. While the master index table 416 is shown as five separate master index tables 416 a-e, those skilled in the art will recognize that all the master index tables could be combined into a single master index table or into a few master index tables. Once the invisible junction index table updaters 706 have stored the extracted features in the index table 416, they issue a confirmation signal that is sent via signal lines 740 and 136 back to the MMR publisher 108.

The brick wall coding feature extractor 708 and the path coding feature extractor 712 operate in a similar fashion and are coupled to signal line 738 to receive the image, a page identification number and bounding box information. The brick wall coding feature extractor 708 extracts information from the input needed to update its associated index table 416 d. The brick wall coding index table updater 710 receives the extracted information from the brick wall coding feature extractor 708 and stores it in the index table 416 d. The path coding feature extractor 712 and the path coding index table updater 714 operate in a like manner but for path coding. The path coding feature extractor 712 also receives the image, a page number and bounding box information via signal line 738. The path coding feature extractor 712 extracts path coding information and passes it to the path coding index table updater 714. The path coding index table updater 714 stores the information in index table 5 416 e. The architecture of the registration unit 408 is particularly advantageous because it provides an environment in which the MMR publisher 108 can automatically update the index tables simply by providing images and page numbers to the image registration unit 408 and the index tables are updated automatically.

MMR Publisher 108

An embodiment of the MMR publisher 108 is shown in FIG. 8. The MMR publisher 108 comprises conventional publishing software 802, a pre-press software plug-in for registration and annotation 804, and a hotspot creator 806. The MMR publisher 108 is coupled to signal line 138 to connect with the image registration unit 408 and the hotspot database 404 (such as via server 302).

The conventional publishing software 802 is software for creating digital content including text, graphics, and pictures. Examples of the conventional publishing software used in the production and distribution of newspapers include Adobe Acrobat manufactured and sold by Adobe Inc. of San Jose, Calif. or QuarkXPress manufactured and sold by Quark, Inc. of Denver, Colo. The conventional publishing software 802 may be other types of proprietary software owned by large publishing companies.

The pre-press plug-in for registration and annotation 804 is software and routines for interfacing with the conventional publishing software 802 and generating additional information used by the image registration unit 408 so that the content can be automatically uploaded to the acquisition unit 406. For example, the prepress plug-in for registration and annotation communicates and interfaces with the image registration unit 408 to maintain a unique page identification numbering system that is consistent across image pages generated by the conventional publishing software 802, the image pages stored in the master index table 416, and the page numbers used in referencing data in the hotspot database 404. The prepress plug-in for registration 804 also generates bounding boxes for image pages generated by the conventional publishing software 802; the bounding boxes are subsequently used by the image registration unit 408 for certain types of encoding. The pre-press plug-in for registration and annotation 804 also analyzes the images provided by the conventional publishing software 802 and ensures that the files are of a type usable by the feature extractors 704, 708, 712.

The hotspot creator 806 is an authoring tool for creating hotspots. Hotspots identify the (x,y) coordinates of polygons on a document image and links to electronic data such as URLs that are associated with each polygon. In one embodiment, hotspots are annotations in Acrobat PDF files that include the (x,y) coordinates of polygons on a document and links to electronic data such as URLs. The hotspot creator 806 can be used to create a hotspot (a “hotspot” is a polygon on an image), associate the hotspot with a particular page in a document, and a particular location on the page, associate zero or more links with each hotspot, and generate and send the hotspot files to the server 302 for storage in the hotspot database 404. A hotspot file lists each hotspot, the coordinates of its polygon, and any links associated with it. The hotspot file can be saved as a separate file or equivalently the same data can be embedded in the document source file. The hotspot creator 806 can be a stand-alone software application that reads a source document such as Word, PDF, or an image format such as tiff, and provides a user interface that lets the user draw polygons on the document, add links to each of the hotspots, and save the hotspot files. The hotspot creator 806 can also be packaged as a plug-in for existing document authoring applications such as Word, Acrobat, Quark Express, etc. and can be designed so that the user can define polygons on the document, add links, and save the hotspot files (or, equivalently the source file with the hotspot data embedded in it). The hotspot creator 806 can also be packaged as a software application that extracts links from existing documents and saves them in the hotspot file. For example, annotations in PDF files that include polygon coordinates and links to electronic data can be removed from the PDF and saved separately in a hotspot file. The hotspot creator 806 also allows the publisher 108 to allow preferences to be associated with the hotspot locations, such as overlap and non-overlap preferences associated with a zone on a page as further described in conjunction with FIG. 14.

Methods

FIG. 9 is a flowchart of a general method for generating and sending a retrieval request and processing the retrieval request with an MMR system 100. The method begins with the mobile device 102 capturing 902 an image. A retrieval request that includes the image, a user identifier, and other context information is generated by the mobile device 102 and sent 904 to the MMR gateway 104. The MMR gateway 104 processes 906 the retrieval request by extracting the user identifier from the retrieval request and verifying that it is associated with a valid user. The MMR gateway 104 also performs other processing such as recording the retrieval request in the log 310, performing any necessary accounting associated with the retrieval request and analyzing any MMR analytics metrics. Next, the MMR gateway 104 generates 908 an image query and sends it to the dispatcher 402. The dispatcher 402 performs load-balancing and sends the image query to the acquisition unit 406. In one embodiment, the dispatcher 402 specifies the particular recognition unit 410 of the acquisition unit 406 that should process the image query. Then the acquisition unit 406 performs 912 image recognition to produce recognition results. The recognition results are returned 914 to the dispatcher 402 and in turn the MMR gateway 104. The recognition results are also used to retrieve 916 hotspot data corresponding to the page and location identified in the recognition results. Finally, the hotspot data and the recognition results are sent 918 from the MMR gateway 104 to the mobile device 102.

Referring now to FIG. 10, a method for registration of images will be described. The method begins by generating 1002 images by using conventional publishing software 802. The images are then augmented 1004 with bounding boxes, hotspot data and page identification numbers using the prepress plug-in for registration and annotation 804. The augmented images are then sent 1006 to the MMR gateway 104. The MMR gateway 104 extracts the hotspot data and adds it to the hotspot database 404. The MMR gateway 104 then sends 1008 the image, page number and bounding boxes to the image registration unit 408. In an alternate embodiment as depicted in FIG. 10 by the dashed line, the augmented images can be sent to the image registration unit 408 without going through the MMR gateway 104. The indexing unit 414 and then performs 1010 feature extraction on the images. Depending on the embodiment, feature extraction may be performed for a single recognition algorithm, multiple different recognition algorithms or the same recognition algorithm on different data sets. The features extracted from step 1010 are then used to update 1012 the master index table(s) 416 a-e. Finally, the changes that were applied to the master index table(s) 416 a-e are migrated 1014 to working index tables 412 a-n of the acquisition unit 406. This method is particularly advantageous because images need only be provided to the image registration unit 408 and the image registration unit 408 automatically updates the master index table 416, and automatically migrates the changes to the working index tables 412 of the acquisition unit 406.

FIG. 14 is a flowchart illustrating a method of differentially weighting links from an MMR document according to one embodiment of the present invention. In general, the method returns links to electronic data ordered by the position of the captured image within a page, the page within a document, and the document within a collection. The method begins with receiving 1402 a recognition result for an image query associated with a captured image. As discussed elsewhere herein, the recognition result comprises a page ID and a location on the page in x,y coordinates. For example, referring now to FIG. 15, for captured image 1502 the page ID for page 1504 and the coordinates x1, y1; x2, y2; x3, y3; and x4, y4 are returned corresponding to location 1506. Next, the method performs link retrieval 1406 for each level of the hierarchy of the hotspot database 404. For zone link retrieval 1406 a, first the zone overlaps are calculated 1404. The overlap computation uses an R-tree data structure to compare the coordinates from the recognition results to a segmented page database to determine the portion of the recognition result location that overlaps each zone on the page identified, as well as the coordinates on the zone where the overlap occurs. As described above, the segmented page database contains a segmented version of every document in the MMR database, where the segmentation defines zones as polygons on a page. While in some applications the polygons can overlap, the example described in conjunction with FIGS. 14 through 20 assumes that the zones do not overlap. The example described includes zones that are identified as articles in a newspaper. FIG. 16 shows the page identified in the recognition results, divided into twelve non-overlapping zones (1-12). The output of the overlap computation includes the identified zones (articles), the percent overlap of each zone with the captured image, and the coordinates of the overlapping polygon. FIG. 17 shows each of the three articles 1702 (article 3), 1704 (article 7), 1706 (article 12) that overlap with the captured image location and their overlapping portions 1708, 1710, 1712 defined by a polygon. In this example, 20% of the received image query overlaps article 3, 30% of the received image query overlaps article 7, and 50% of the received image query overlaps article 12. Next, the zone link retrieval 1406 a step looks up the links associated with each zone on the page in the hotspot database 404, as well as the predetermined zone overlap preference and zone non-overlap preference for each zone, e.g., as stored in hotspot data base 404 and as set by broker 112. The overlap preference is a preference for a given zone when there is some overlap between the zone and a query image polygon, the zone non-overlap preference is the preference for a given zone when there is no overlap between the zone and the query image polygon; both preference values are expressed as real numbers between 0 and 1. Then the zone ranking 1408 a uses the preference values to determine a zone valuation for each zone on the page. If the image query polygon overlaps the zone, the zone valuation is calculated as follows. Zone Valuation=(overlap proportion+(1−normalized distance between query image location and zone center))*zone overlap preference

If the image query polygon does not overlap the zone, the zone valuation is calculated as follows. Zone valuation=(1−normalized distance between query image location and zone center)*zone non-overlap preference

In this example, the overlap proportion is provided by the zone calculation 1404 using the R-tree, and the normalized distance between two points in object coordinate space is calculated as: Normalized distance((x1,y1),(x2,y2))=sqrt((x ₁ −x ₂)²+(y ₁ −y ₂)²)/max distance, where the maximum distance of the furthest apart that any two points can be on the page. For example, on a rectangular, 600 dpi, 8.5″×11″ page, the maximum distance is the distance between the upper left and the all right corners, i.e., sqrt(5099²+6599²)=8339.46. FIG. 18 shows the zones, the overlap preferences, the non-overlap preferences, the normalized distance, and the relative distances from the image query location to the zone center. The normalized distances for the example shown in FIG. 18 are listed in Table 1.

TABLE 1 Zone Normalized distance 1 0.643 2 0.571 3 0.304 4 0.411 5 0.464 6 0.366 7 0.188 8 0.321 9 0.214 10 0.152 11 0.107 12 0.063

The output of the zone ranking 1408 a is a list of zones on the page and their respective zone valuations. Continuing the above example from FIG. 17 and using the preferences shown in FIG. 18, the results of the ranking 1408 a are: Zone Valuation(zone 3)=0.75*0.20=0.15 Zone Valuation(zone 7)=0.75*0.30=0.225 Zone Valuation(zone 12)=1.0*0.50=0.50 Zone Valuation(zone 10)=0.30*(1.0−0.2)=0.24 Zone Valuation(zones 1)=(1.0−0.643)*0.1=0.357*0.1=0.0357 Zone Valuation(zone 2)=(1.0−0.571)*0.1=0.429*0.1=0.0429 Zone Valuation(zone 4)=(1.0−0.411)*0.1=0.589*0.1=0.0589 Zone Valuation(zone 5)=(1.0−0.464)*0.1=0.536*0.1=0.0536 Zone Valuation(zone 6)=(1.0−0.366)*0.1=0.634*0.1=0.0634 Zone Valuation(zone 8)=(1.0−0.321)*0.1=0.679*0.1=0.0679 Zone Valuation(zone 9)=(1.0−0.214)*0.1=0.786*0.1=0.0786 Zone Valuation(zone 11)=(1.0−0.107)*0.1=0.893*0.1=0.0893

Table 2 shows the ranked list of zones and their valuations.

TABLE 2 Rank Zone Valuation 1 12 0.50 2 10 0.24 3 7 0.225 4 3 0.15 5 11 0.0893 6 9 0.0786 7 8 0.0679 8 6 0.0634 9 4 0.0589 10 5 0.0536 11 2 0.0429 12 1 0.0357

Referring again to FIG. 14, page links also are retrieved 1406 b from the hotspot database 404, along with their associated respective page overlap and page non-overlap preferences and a page neighborhood preference function. Again, page overlap and page non-overlap preferences each are a value of 0 to 1. The page neighborhood preference function assigns weights to nearby pages based on their proximity to the page that matched the image query. From these values the pages are ranked 1408 b according to two algorithms, depending on whether the page overlaps with the image query polygon. If the image query polygon overlaps the page, the page valuation is calculated as follows. Page valuation=page overlap preference*page neighborhood preference

If the image query polygon does not overlap the page, the page valuation is calculated as follows. Page valuation=page non-overlap preference*page neighborhood preference

The page neighborhood preference function may be a uniform distribution, in which case the page overlap and page non-overlap preferences would determine the page valuation. The page neighborhood preference function also may be a non-uniform distribution, an example of which is shown in FIG. 19A-19B. FIG. 19A shows the page neighborhood preference function curve for page i that corresponds to a sliding window for the page neighborhood preference function, in which the function prefers pages recently seen (e.g., i−1, i−2) and the next page the user will see (i+1). This types of function would be used in a publication with sequential pages, such as a book, in which there is a pre-defined page reading sequence that most people follow. FIG. 19B shows the function in its discrete form.

Referring again to FIG. 14, document links also are retrieved 1406 c from the hotspot database 404, along with document overlap and document non-overlap preferences, and a document neighborhood preference function. Document overlap and document non-overlap preferences each are a value of 0 to 1. The document neighborhood preference function assigns weights to nearby documents in a collection based on their proximity to the document with the page that matched the image query. From these values the documents are ranked 1408 c according to two algorithms, depending on whether the document has a page that overlaps with the image query polygon. If the image query polygon overlaps the document, the document valuation is calculated as follows. Document valuation=document overlap preference*document neighborhood preference

If the image query polygon does not overlap the document, the document valuation is calculated as follows. Document valuation=document non-overlap preference*document neighborhood preference

The document neighborhood preference function assigns weights to nearby documents based on their proximity to the document that matched the image query. The ordering implied by the document neighborhood preference function is assumed to exist and likely would be provided by a document publisher, e.g., 108. For example, printings of a book could be ordered by their publication date, or editions of a newspaper could be ordered by their publication time.

In addition, a ranked list of collection links are retrieved 1406 d as well. The collection links are ranked according to their associated collection overlap and collection non-overlap preferences, set as a value from 0 to 1. A collection is a set of documents designated by an advertising broker, for example, that could be books by a certain author or newspapers printed by a publisher in different cities. If the image query polygon overlaps a document in a collection, the collection valuation is calculated as follows. Collection valuation=document collection overlap preference

If the image query polygon does not overlap a document a collection, the document valuation is calculated as follows. Collection valuation=document collection non-overlap preference

The retrieved 1406 and ranked 1408 zone links, page links, document links, and collection links then are ordered and provided 1410 to the MMR gateway 104 as output.

FIG. 20 is a flowchart showing a method for associating advertising content with MMR documents according to one embodiment of the present invention. The method allows the advertising broker 112 to design and implement an MMR advertising campaign to meet advertising needs specified by the advertiser 114. The method begins with the broker 112 receiving 2002 advertising goals and advertising content from the advertiser 114. As discussed above, the advertiser 114/broker 112 interface may be a computer or human interface, and thus the receiving 2002 may take place at a meeting between the advertiser 114 and broker 112, or the information exchange may take place electronically. Typically, the advertiser 114 provides advertisements for exposure to a particular target market or for broadcast depending on the various advertising goals as discussed herein (e.g., brand name recognition, etc.). The advertiser 114 also may specify the time period for the advertising and the budget for the advertising. Using this information, the broker 112 designs 2004 an advertising campaign for the provided advertisements that best meets the goals of the advertiser 114. In conjunction with the information the advertiser 114 provides, the broker 112 may consider typical access data associated with a particular publication or timeframe, e.g., such as usage statistics and analytics received 2008 from the MMR service bureau 120. The broker 112 also has received 2002 publication information from the publisher 108 (or other content provider 118) detailing the publication contents, structure, layout information such as zone, page, document, and collection hierarchy, and existing links associated with the various hierarchy levels. The broker 112 matches the advertising goals with the publication information to design 2004 an advertising campaign best suited to the advertiser 114. In one embodiment, campaign design 2002 includes assigning overlap and non-overlap preferences to links associated with various zones, pages, documents, and collections.

Once the campaign is designed, the broker 112 provides 2006 the advertising content, link association information, and overlap and non-overlap preferences to the service bureau 120 for uploading to the maser index table 116 (content) and hotspot database 404 (link association and preferences information) for use in the recognition and link retrieval processes described elsewhere herein. The broker 112 continues to receive 2008 advertising access data from the service bureau 120 detailing actual access statistics for the advertising content.

The foregoing description of the embodiments of the present invention has been presented for the purposes of illustration and description. It is not intended to be exhaustive or to limit the present invention to the precise form disclosed. Many modifications and variations are possible in light of the above teaching. It is intended that the scope of the present invention be limited not by this detailed description, but rather by the claims of this application. As will be understood by those familiar with the art, the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. Likewise, the particular naming and division of the modules, routines, features, attributes, methodologies and other aspects are not mandatory or significant, and the mechanisms that implement the present invention or its features may have different names, divisions and/or formats. Furthermore, as will be apparent to one of ordinary skill in the relevant art, the modules, routines, features, attributes, methodologies and other aspects of the present invention can be implemented as software, hardware, firmware or any combination of the three. Also, wherever a component, an example of which is a module, of the present invention is implemented as software, the component can be implemented as a standalone program, as part of a larger program, as a plurality of separate programs, as a statically or dynamically linked library, as a kernel loadable module, as a device driver, and/or in every and any other way known now or in the future to those of ordinary skill in the art of computer programming. Additionally, the present invention is in no way limited to implementation in any specific programming language, or for any specific operating system or environment. Accordingly, the disclosure of the present invention is intended to be illustrative, but not limiting, of the scope of the present invention, which is set forth in the following claims. 

The invention claimed is:
 1. A computer-implemented method of differentially weighting links associated with a mixed media document, comprising: receiving, with one or more processors, an image query; identifying, with the one or more processors, a recognition result based on the image query; receiving, with the one or more processors, the recognition result, the recognition result identifying at least a portion of a document and a location of the image query on at least the portion of the document; dividing, with the one or more processors, the recognition result into a plurality of zones using a segmented version of at least the portion of the document; retrieving, with the one or more processors, an overlap preference for each of the plurality of zones from a hotspot database; calculating, with the one or more processors, an overlap percentage for each of the plurality of zones based on the location of the image query on at least the portion of the document and a percent of the image query that overlaps each zone; calculating, with the one or more processors, a zone valuation for each of the plurality of zones by multiplying the overlap percentage and the overlap preference for a respective zone; retrieving, with the one or more processors, one or more links to external media from the hotspot database, the one or more links associated with the plurality of zones; ranking, with the one or more processors, the one or more links using the zone valuation for each of the plurality of zones, the zone valuation indicating a likelihood of displaying a link associated with a zone of the plurality of zones at a top of a list of links and the ranking being higher for a higher zone valuation; and transmitting, with the one or more processors, the list comprising the ranked links.
 2. The method of claim 1, wherein the zone valuation is calculated using one or more of the plurality of zones, overlaps, the location, and distance information.
 3. The method of claim 1, wherein calculating the overlap percentage comprises comparison of the location of the image query on at least the portion of the document and locations of the plurality of zones using an R-tree data structure.
 4. The method of claim 1, wherein the location of the image query on at least the portion of the document comprises one or more x,y coordinates.
 5. The method of claim 1, further comprising: retrieving, with the one or more processors, a non-overlap preference for each of the plurality of zones; and calculating, with the one or more processors, the zone valuation based on the non-overlap preference for each of the plurality of zones having a zero overlap percentage.
 6. The method of claim 1, wherein calculating the zone valuation for each of the plurality of zones is also based on a normalized distance between a center of the location of the image query on at least the portion of the document and a center of each zone.
 7. The method of claim 1, wherein retrieving the one or more links comprises: retrieving portion links associated with at least the portion of the document; retrieving document links associated with the document including at least the portion of the document; and retrieving collection links associated with a collection including at least the portion of the document.
 8. The method of claim 7, further comprising: retrieving overlap preferences associated with at least the portion of the document; retrieving overlap preferences associated with documents of the collection; and retrieving overlap preferences associated with the collection.
 9. The method of claim 7, wherein ranking the one or more links further comprises calculating a valuation for each zone, portion, document, and collection as a product of a respective overlap preference and a distance between the location of the image query on at least the portion of the document and relative locations of each zone, portion, document, and collection.
 10. The method of claim 7, further comprising ordering the zone links, the portion links, the document links, and the collection links according to a calculated valuation for each of the plurality of zones, portions, documents, and collections.
 11. An apparatus for differentially weighting links associated with a mixed media document, comprising: one or more processors; a matching unit stored on a memory and executable by the one or more processors, the matching unit for receiving an image query; a recognition unit coupled to the matching unit, the recognition unit for identifying a recognition result based on the image query; a result receiver coupled to the recognition unit, the result receiver for receiving the recognition result, the recognition result identifying at least a portion of a document and a location of the image query on at least the portion of the document; an acquisition unit coupled to the result receiver, the acquisition unit for dividing the recognition result into a plurality of zones using a segmented version of at least the portion of the document; a link retriever coupled to the acquisition unit, the link retriever for retrieving one or more links to external media from the hotspot database, the one or more links associated with the plurality of zones; a rank generator coupled to the link retriever, the rank generator for retrieving the overlap preference for each of the plurality of zones from the hotspot database, calculating an overlap percentage for each of the plurality of zones based on the location of the image query on at least the portion of the document and a percent of the image query that overlaps each zone, calculating a zone valuation for each of the plurality of zones by multiplying the overlap preference and the overlap percentage for a respective zone, and ranking the one or more links using the zone valuation for each of the plurality of zones, the zone valuation indicating a likelihood of displaying a link associated with a zone of the plurality of zones at a top of a list of links and the ranking being higher for a higher zone valuation; and a rankings provider coupled to the rank generator, the rankings provider for transmitting the list comprising the ranked links.
 12. The apparatus of claim 11, wherein the zone valuation is calculated using one or more of the plurality of zones, overlaps, the location, and distance information.
 13. The apparatus of claim 11, wherein the rank generator is further configured for: retrieving a non-overlap preference for each of the plurality of zones; and calculating the zone valuation based on the non-overlap preference for each of the plurality of zones having a zero overlap percentage.
 14. The apparatus of claim 11, wherein the rank generator is further configured for: calculating the zone valuation for each of the plurality of zones based on a normalized distance between a center of the location of the image query on at least the portion of the document and a center of each zone.
 15. The apparatus of claim 11, wherein the link retriever is further configured for: retrieving portion links associated with at least the portion of the document; retrieving document links associated with the document including at least the portion of the document; and retrieving collection links associated with a collection including at least the portion of the document.
 16. The apparatus of claim 11, wherein the link retriever is further configured for: retrieving overlap preferences associated with portions of the document; retrieving overlap preferences associated with documents of the collection; retrieving overlap preferences associated with the collection.
 17. The apparatus of claim 15, wherein the rankings provider is further configured for ordering the zone links, the portion links, the document links, and the collection links according to a calculated valuation for each of the plurality of zones, portions, documents, and collections.
 18. A system for integrating publishing and advertising content, the system comprising: one or more processors; a gateway stored on a memory and executable by the one or more processors, the gateway for receiving a recognition result, the recognition result identifying at least a portion of a document and a location of the image query on at least the portion of the document, dividing the recognition result into a plurality of zones using a segmented version of at least the portion of the document, retrieving an overlap preference for each of the plurality of zones from a hotspot database, calculating an overlap percentage for each of the plurality of zones based on the location of the image query on at least the portion of the document and a percent of the image query that overlaps each zone, calculating a zone valuation for each of the plurality of zones by multiplying the overlap preference and the overlap percentage for a respective zone, retrieving one or more links to external media from the hotspot database, the one or more links associated with the plurality of zones, and ranking the one or more links using the zone valuation for each of the plurality of zones, the zone valuation indicating a likelihood of displaying a link associated with a zone of the plurality of zones at a top of the list of links and the ranking being higher for a higher zone valuation; a publisher executable by the one or more processors and coupled to the gateway, the publisher for providing publication content and hierarchical layout information; an advertising broker executable by the one or more processors and coupled to the publisher, the advertising broker for providing advertising content linked to locations within the publication content and preference information indicating when the linked advertising content should be displayed in conjunction with display of the publication content; and a service bureau executable by the one or more processors and coupled to the advertising broker, the service bureau for receiving a portion of the publication content as the recognition result after the recognition result is identified from a received image query, and providing a ranked list of the linked advertising content associated with the recognition result.
 19. The system of claim 18, wherein the recognition result identifies at least the portion of the document and the location of the image query on at least the portion of the document, and wherein the service bureau is further configured for transmitting the list comprising the ranked links.
 20. The system of claim 18, wherein the service bureau is further configured for calculating the zone valuation using one or more of the plurality of zones, overlaps, the location, and distance information. 